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- THE WEEK, Page 29SOCIETYSchool of Hard Knocks
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- Some stations have pretty liberal definitions of educational
- television
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- Wouldn't it be great if grownups said watching cartoons on TV
- was as good as going to school? Turns out, some have. In order
- to meet the standards imposed by the Children's Television Act
- of 1990, a number of local stations around the country are
- claiming that many Saturday-morning cartoon and kiddy shows,
- including The Jetsons, G.I. Joe, Super Mario Brothers and Leave
- It to Beaver, are "educational" in nature. In a report prepared
- by the Center for Media Education in Takoma Park, Maryland,
- consumer groups charge that these stations are skirting the
- law's intent to upgrade children's TV programming by lumping all
- programs into vague categories such as "programs specifically
- designed for children." As it is, says the report, 60% of the
- scarce news shows for children that do appear are relegated to
- time slots between 5:30 and 7 a.m.
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- The law was intended to force educational substance into
- a Saturday-morning lineup traditionally filled with goofy
- animation programs. But an examination of license-renewal
- applications revealed that many stations summarized plots of
- entertainment shows in ways that made them sound educational.
- Take one station's description of G.I. Joe: "The Joes fight
- against an evil that has the capabilities of mass destruction
- of society." Says Peggy Charren, founder of Action for
- Children's Television, who lobbied for the law: "The response
- of the broadcast industry to its new mandate to serve children
- is horrifying once you stop laughing. If their lawyers weren't
- drunk, they must be sick." Not necessarily. Regulators in the
- Reagan Administration once tried to cut funds for school lunch
- programs by classifying catsup as a vegetable.
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